Category Archives for Content Marketing

ho to reduce bounce rate in google analytics

4 Easy Steps to Reduce Your Bounce Rate in Google Analytics

Remember the times when you open a webpage you think will be beneficial, but you close it back almost as soon as you open it?

You were contributing to that webpage’s bounce rate in Google Analytics.

You hope no one does the same to your webpage, but you may be getting it wrong, just like that webpage you left in a hurry. You need your bounce rate to be optimal.

In this article, I will share with you what bounce rate is, what causes high bounce rate in Google Analytics, how to check your bounce rate, and four steps to reducing it.

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SaaS case study

How to Write a Compelling B2B SaaS Case Study

A SaaS case study is one of the most potent tools to increase your product signups and user acquisitions as a B2B marketer. However, capturing an audience for your B2B brand and keeping their interest long enough to make a purchase can be challenging. And when you finally get a few clients on your doorstep, how do you increase that number?

As frustrating as many sales cycles are, generating leads and increasing your user acquisitions is not impossible. Several marketing solutions can help you, but some are more effective than others.

In this guide, I will show you how to write a SaaS case study that will help convert your prospects to users.

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