So you’ve got your blog up and running, and you want your traffic to increase. Maybe you even put up some high-quality blog posts on there for your visitors to read and have their fill.
Just when you think you’ve got everything all going really well, your Google Analytics gives you the real picture of what’s actually happening to your blog.
In the past week, you’ve had only a handful of visitors coming to your blog and not a single comment on any of your blog posts.
Okay, take a breather. Next week’s going to get better. But NO! The analytics say that nobody’s dropped by.
What could be wrong? Is it the blog posts? Nobody finds you interesting?
The truth is that a reader stopping by your blog is not a guarantee that they’ll keep coming back. You need to do a little extra to make sure that that visitor becomes a devoted reader.
Here are some savvy strategies that will make people read your blog and drool for more.
Content’s the foundation of every great blog. In fact, it’s what will determine whether your blog is worth coming back to. And people love high-quality epic content.
There are a lot of facets to a blog post that makes it epic. Let me run you through the ones you have to pay attention to:
If you want to create epic content then you have to make sure that you create content that is of value to your target audience.
While you’re considering what you’ll blog about, ask yourself, “Is this something my target audience will find interesting, useful, informative or entertaining?”
Share your best tips and make them really easy for your readers to apply. Got some helpful stats? Put those in! Is there a study, trick or tool that you feel your target audience will find useful? Tell them about it. And while you’re at it show them how.
High-quality content that will be valuable for your target audience has them in mind. The aim is always to add to make them happy.
We’re visual creatures and whether we choose to admit or not, we like work that pleases the eye.
Every good blog post should be easy to read. Blog posts are very different from a thesis or research paper. You don’t have to follow the rules they taught you in English class.
Your blog post must be easy to read. Here’s what I’m talking about:
The screenshot below is an excerpt from Neil Patel’s blog post titled “How This One Little Word Will Change Your Life”.
If you take a look at Neil Patel’s blog you’ll see that all his blog posts are made up short paragraphs of nothing more than two or three lines. He has a lot of one-line paragraphs in there too.
This makes it easy for his readers to read through the blog post quickly.
Now let’s back up a couple of paces. You’ll see that there are subheadings in the blog post. These subheadings make it easy for those who scan through the blog post to note down all the key points in the blog post.
I know you won’t be able to read the subheadings from the screenshot above. But stay with me here. I used the red boxes to help you see the number of subheadings that are in that same blog post. As you can see, this gives the blog post a nice, easy to read structure.
Next, check out the pictures he put throughout his blog post. There are infographics to help readers deepen their understanding of the topic and relatable pictures to give a graphical representation of the subheadings.
There are so many ways you can put out your blog content. Here are some examples:
Now that you have your content down, the next thing you need to do is to put your content out there in front of as many people as possible. In fact, you have to spend more time promoting your content than creating it.
Here are some ways you can go about it.
As soon as you publish your blog post on your website, one of the things you can do to increase the visibility of your blog post is to share it on social media. Sharing your blog post on social media alerts your readers when you have a new blog post up.
To get people to read your blog post, you have to show your potential readers that you’re someone who is worth listening to.
One of the ways to show your expertise and authority is to write insightful comments on blog posts where your potential readers hang out. The idea is to attract people to want to get to know who you are and what you’re about.
You can take things further by adding a link to one of your blog posts in the comments. But make sure you don’t do with the aim of spamming someone else’s blog. So, don’t overdo this. If your blog post will buttress a point you’re making in the comment then feel free to add.
Bloggers are always willing to help other bloggers. Build a relationship with other bloggers in your niche who share the same audience as you do.
When you publish a blog post, share it with your new blogger friend and ask them to share it with their audience and offer to reciprocate the same for them. That way you cross-promote each other’s content thereby creating a larger reader-base for your blog.
People like being told what to do in blog posts…like literally. This is an area you can take advantage of when you’re creating content for your blog. You can use this as a means to get your readers engaged.
When your readers are engaged with your content it gives them a reason to keep coming back. It’s no surprise because you will feel more comfortable going back to a place that you engaged in.
A call to action is usually an invitation to your readers to do something. It could be to join your email list, drop a comment on your blog post or share the blog post on social media.
You can creatively use a call to action throughout your blog post to encourage your readers to click on one of your previous blog posts.
One effective way to get people to read your blog posts is by guest posting. Bloggers like Ramit Sethi and Jon Morrow swear by this stuff. This is how they were able to build an audience for his blog.
You can get into guest posting by offering to write a blog post for their website. You leverage on their audience and through the backlinks to your blog, readers will get the opportunity to read some of your blog posts as well.
In the guest post, you can make a quick mention of your blog in your author bio. That will give your blog some exposure.
There are millions of people searching for things on Google. Blog posts that make it to the first page of Google’s search results get more exposure than websites that fall on the other pages of Google’s search results.
In order to make your way to the first page of Google, you have to have a good grasp of Search Engine Optimization (SEO). There are a lot of SEO tips, tricks, and secrets that will help get your blog post to the first page of Google.
One nifty tool that could help you improve the SEO of your blog post is Yoast SEO. This plugin, when installed on your website, will help you identify areas where you can improve the SEO of your blog post.
Running every blog post you make through Yoast SEO will get you closer and closer to improving the SEO results of your blog.
It’s always advised that you start building an email list as soon as you start a blog. This helps you build a list of continuous readers.
Through your email list, you can let your readers know when you published a new blog post. You can also use your mailing list to share your previous blog posts as well.
Use a good lead magnet that will attract the interest of your readers. Your readers get the lead magnet in exchange for their emails. The lead magnet can come in different forms. It can be in the form of an eBook, checklist, videos, audio or an email sequence that teaches something that your readers would like to learn about.
Once you have their email and you deliver the lead magnet, your mailing list is a great way to build a strong relationship with your readers. That way you endear yourself to them and encourage them to keep coming back to your blog.
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